Grand Rapids Eye Institute
Could Gm Move Mountains to catch the cool factor?
Clearly, General Motors Corp. efforts of all its forces to retain his throne as the largest automaker in the world. But to do that, GM must first find the formula for the cool factor to attract the hip and the young generation Y.
GM infiltrated YouTube with "The Sweet Escape" and made pop / rock singer Gwen Stefani in a yellow cab vehicle Chevrolet Tahoe SUV. He also told the rapper Jay-Z to create a special blue color for the Denali SUV. 50 -Cent, a rapper popular, made a show at the exhibition of the living room to check GM performance models of the Pontiac G6. Apart from these major events, the manufacturer has also led a demonstration of celebrities to highlight well-concluded North American International Auto Show (NAIAS). All of these strategies and are genetically modified to hook the elusive cool factor to delight the new generation of drivers, which are important for the kingdom builders.
The manufacturer is also exert efforts to reinvent its range to make it more efficient, safe, functional and attractive to young people in particular. Critics of the industry are questioning the ability of the manufacturer to make hip happen. Others say that the builder is built in mass appeal and most famous for trend-following rather than trends.
GM has been working to bring this ingredient feisty in its range for a long time now. Unfortunately, most of his efforts proved to be futile. Efforts to add finesse and buoyancy are sometimes fails miserably. However, the manufacturer does not lose hope and is ready to make an extra effort to finally strike a chord.
"Everybody wants to be young and hip," said Dino Bernacchi, GM''s head of branding and entertainment. "Everybody wants to be young and feel good and live vicariously through these celebrities. Of course, everyone criticizes, but we can get our eyes off it. "
The manufacturer has managed to shift the image of a Cadillac when Hollywood turned into hip-hop brand of choice with the Escalade sport utility vehicle that his first line. It was not planned by some critics of the auto industry. In fact, even the most astute marketing analyst could not predict the transformation. Today, the contractor seeks to revive the stage with other product lines.
To date, GM was able to attract the attention of fans the only problem now is endurance. The car, which was held recently and fashion show, for one, have attracted media attention overwhelming. In fact, the GM models displayed in that show were published by magazines such as the renowned American magazine U.S. Weekly.
"There was one day where you could manage or mitigate the mouth of what is being said about your brand, but it''s over," said Timothy Blet, President of advertising agency Doner in Southfield, who created the Mazda "Zoom, zoom, zoom" campaign. "If your product is considered young, it will be more news, more buzz on the Internet. Hip examination by youth culture creates more PR in some of the most powerful forms of communication."
GM knows that changing the public perception is one of the biggest battles he has to overcome to get a positive turnaround in North America. While the manufacturer maintains its standard of quality when it comes to auto parts, ergonomics, safety features and more, it will also focus on design and style to create a database customer base. GM says that collects characteristics are the key to win the preference of young car fanatics. The goal is not as easy as putting together sophisticated automotive parts such as upgrading Greenster EBC.
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